I’m sitting at the dinner table writing up some reviews with headphones on. My wife is sitting on the couch watching Grey’s Anatomy.
Up wafts TV On The Radio’s ‘Playhouses’ which is obviously providing the backing to a particular scene. Except it goes for more than the usual 5 seconds. I get up to see what is going on – “why is this song keeping on going?” I think to myself. It has been 30 seconds now. And still it goes on. And the scenes change.
Then I realise my mistake.
No, music isn’t being used to underscore a ‘point’ in the narrative in the way has been used for decades. No, music isn’t being used to tweak emotions. It is simply being included to ‘shift more units’ and to ‘break bands to core audiences’ in the era of downloads.
Silly me. How naive of me.
I’m pretty sure the viewer is not supposed to realise that they are being ‘marketed’ to.